Role: Media Planner, Ad Campaign Strategist

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I planned, optimized, and reported on all media activations for Pizza Hut’s 2018–2019 national campaigns. This included managing high-visibility placements for the brand’s 2019 March Madness partnership, supporting the return of the $5 Line-Up P’Zone, and driving consistent performance for the ongoing $7.99 Large 2-Topping campaign. My work ensured cohesive cross-channel execution, efficient spend, and clear performance insights for internal teams and client stakeholders.

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Agency: Spark Foundry (formerly Blue 449)